Evidence, not adjectives.

Challenge

Five years of real trust in Austin, and a feed that didn't reflect it - inconsistent visuals, no content system, and a sister business, Shiva Bullion, with no presence at all.

Approach

Rebuilt the visual foundation first. Layered paid acquisition only once the organic base could support it.

Solution

• -Two distinct brand identity systems, cross-promoted.
• -A consistent content and photography system, replacing ad hoc posting.
• -Shiva Bullion built from zero: Google Business Profile, social presence, and its first Google Ads campaign.
• -Geo-targeted Meta campaigns tied to key retail dates.
• -Recurring content formats and a proactive review program.

Challenge

A new location, zero local presence, one immovable launch date - competing for attention in a market that didn't know the brand existed.

Approach

Organic-first sequencing, with paid spend layered in only where it compounded existing momentum.

Solution

• -A structured content system across Instagram, Facebook, and TikTok.
• -A phased launch sequence built around a single anchor date.
• -A creator partnership program, including one repeat collaboration that outperformed its own first result.
• -Precision-targeted paid amplification, geo-fenced to the trade area.